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  • Account-Based Marketing (How to Target and Engage the Companies That Will Grow Your Revenue)
Account-Based Marketing (How to Target and Engage the Companies That Will Grow Your Revenue)
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Account-Based Marketing (How to Target and Engage the Companies That Will Grow Your Revenue)

No produk : 000000624513

Rp 526.000
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    Deskripsi

    In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts.

    ISBN : 9781119572008
    Author : Chris Golec
    Publisher : Wiley
    Dimension Product : 23,1x15,7x2,5 cm

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