• Alchemy (The Surprising Power of Ideas That Don't Make Sense)
  • Alchemy (The Surprising Power of Ideas That Don't Make Sense)
Alchemy (The Surprising Power of Ideas That Don't Make Sense)
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Alchemy (The Surprising Power of Ideas That Don't Make Sense)

No produk : 000000624485

Rp 326.000
Rp 228.200
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    Deskripsi

    In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.

    ISBN : 9780753556511
    Author : Rory Sutherland 
    Publisher : THE BOOK SERVICE
    Dimension Product : 22,4x15,9x2 cm

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